Copywriting - How to Write For Twitter

If you are trying to build some buzz for your small business, or you just want a little traffic to your next latest and greatest product, then you need to work on your social media copywriting. Twitter is a rapidly growing phenom that has become a boom for business owners looking to grow traffic to their sites. Read on to find out how you can write copy for Twitter.

This article will be useful for writing copy in any social media site, but we are going to discuss Twitter today. With the 140 character limit that the company imposes, you are limited to the amount of information that you can put in each "tweet."

When copywriting for Twitter you need to think of each tweet as a headline. You want to make sure that you are writing something that creates a question in the reader's mind so that they want to click your link for more information. This leads me to the second point. You also need to have a link in each tweet.

Your customers will have a very short attention span, and chances are, they are friends with hundreds of people on Twitter, so your messages are going by in the blink of any eye. You want to add a link to each of your tweets, because the entire goal of using Twitter as a marketing vehicle is to get people to LEAVE the site and come to yours.

If you just post interesting tidbits of information, jokes, and facts about your business, you are not giving the customer any incentive or call to action to move over to your own site, where you can actually sell them something. each tweet needs to help nudge the prospect to click your link.

Use terms that fascinate and create bug questions. Use popular culture references, or news-like stories that just happened, so people can relate to them easily. Once you have their attention, get them to click on your business or blog link to keep the question going.

All of the classic fundamentals of copywriting apply here, especially the rules for headlines. You need to grab the person's attention and you need to keep it just long enough for them to click your link and leave the Twitter site. You only have 140 characters to do it, but that is just enough to leave a compelling message and move on. Also, make sure that you don't keep sending the same tweet over and over. This is a quick way to have people un-follow you.
Source: EzineArticles.com