Small businesses have it rough. There are a lot of them out there and they usually compete with other very large corporations for business who offer similar products and services. The truth is that these larger corporations have infinitely more access to capital and therefore are better able compete on things like price. The key in being a small business owner is competing on something other than price. This article is going to explain some of the other ways to compete with large companies.First of all, there is finding a unique way of selling products some of the common examples of this are websites like woot.com or other similar discount sites. The appeal of these is not that they offer lower prices than the average person can find but that they do it in a way that people like to buy them. Basically they are competing on the buying experience.
Another thing to compete on that will be far easier is competing on customer service. Many large corporations are known for their lousy customer service and the truth is that many people out there will pay not to have to deal with it. A good example of this is zappos.com. This is an online clothing retailer that is doing very well because it has taken much of the risk out of online shopping. It does this through accepting returns for any reason any time for up to two years. Since you normally cannot try on online purchases this takes a lot of the risk out of things.
Source: EzineArticles.com
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